Let the messages flow back and forth for a greater customer engagement
Make it go both ways
Why use 2-way messaging?
Communication is a two-way street and this applies to SMS also. Successful business communication strategies rely on building solid relationships with clients and receiving their feedback.
This is the whole point of such a relationship
Improve customer satisfaction
Companies can receive feedback directly from their customers without having to cold-call or ask them to fill-out lengthy questionnaires. Simply send a quick SMS to your list of already interested customers asking them to give you feedback, or rate your service.